TM WDS is launching the brand’s largest advertising campaign in recent years. Its main focus is WDS 76.
A lot of work preceded this launch. For example, TM WDS recently updated the product identity to visually separate the WDS 76 profile system series from other systems and emphasize its modern technological character. They also updated their approach to advertising, creating a new creative concept, visual language and tone.
The communication is based on a new platform:
WDS 76 – engineering wow!
It turns complex technical characteristics into understandable benefits for the consumer: more warmth, silence, design and comfort in everyday life.
The brand’s large-scale digital campaign will cover YouTube, MEGOGO, Kyivstar TV, SWEET.TV, Instagram, TikTok and other popular services. Thanks to the high intensity of communication, millions of Ukrainians will see the new visual image, learn about its advantages and remember the main idea: “WDS 76 is wow!”.
The brand invests in the recognition of WDS 76, generates interest in the product and creates demand. The next important step is to turn this attention into sales. That is why the role of brand partners is to be visible when people start looking for the product and present WDS 76 on websites, in search, social networks, in showrooms and in manager communication.
Materials for dealers are available at the link:
MIROPLAST
Launch of the new WDS 76 advertising campaign
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