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  2. Active position of the company. How to increase the number of clients

Active position of the company. How to increase the number of clients

Step-by-step instructions

OKNA.ua is a platform for companies in the market of translucent structures, a platform for communication with customers and partners.
OKNA.ua already attracts the maximum number of buyers interested in windows, doors, facades and so on .. Therefore, it is easier for companies to promote their services and sell.

Visitors interact with the company in various ways:

  • - call directly;
  • - use the "Submit Your Application" form and send a letter to the email of the company, which was specified during registration (not published in the public domain);
  • - order goods or a service.

For the company's communication with customers to be successful, it is important to keep track of the relevance of contacts :

  • email;
  • phone;
  • physical address of the salon or office;
  • opening hours.

To stand out from other companies and attract attention customers should be more active. Make full use of the opportunities provided by OKNA.ua.
Even the basic / free mode shows high efficiency in promoting the company.

Recover your username and password or create a new registration?

To add / correct information, you must use your login and password on the login page - https://okna.ua/login

If access to the menu for editing company data was lost due to the loss of a username and / or password, you should not rush and register the company again.

Why is password recovery better for re-registration?

  • ● Saving your own time
    OKNA.ua care so that each registration from the very beginning could attract the attention of customers, so the check is not automatic. Moderators check for the minimum amount of information required, which takes time. And duplicate registrations are designated as repeated.

  • ● Best position in OKNA.ua rating
    OKNA.ua rating takes into account how long the company has been registered on the platform.

  • ● The best position in Google search results
    The company has already been indexed by search robots, and therefore has a better search position compared to the newly created page.

    • How can I recover my password?

    • ● If you know the email you provided during registration, you must enter it on the password recovery page https://okna.ua/forgot-password
      Attention! The letter is generated automatically by the OKNA.ua service, so there is a chance that the letter will fall into the SPAM folder.

    • ● If you do not know the email specified during registration, it is better to contact OKNA.ua by using the form for sending letters "Submit Your Application" - https://okna.ua/oknaua
      To speed up the solution of the issue, in the letter indicate the link to the company page in OKNA.ua (for example, for BAU.ua in OKNA.ua - https://okna.ua/bau ).

      • You can only change the name of the company by contacting the administration.

      Recommendations on how to get more customers. Getting Started

      To stand out from other businesses and grab the attention of visitors, we recommend using all the features of the platform.

      Steps to be taken first:

      • ● Update contacts
      • ● Add logo and working hours
      • ● Describe the company as fully as possible
      • ● Add products
      • ● Periodically publish news

      Step 1. Update contacts

      in order not to lose requests from customers through calls or letters

      ! Even if the phone numbers and address are up-to-date, we recommend once a month to go to edit contacts and click the "Save" button. Since the update date is published on the company's home page. This additionally informs visitors that the company is working and active, and the contact information is verified and up-to-date.

      Additional phone numbers can be specified under the link “Additional phones” (https://okna.ua/edit_list/phone_dop ).

      Step 2. Add a logo

      to increase company awareness, branding < / em>

      Step 3. Add an operating mode

      to inform visitors when it is possible to call or visit the salon

      You can separately specify the time for receiving calls and the time shop, warehouse or production.

      Step 4. Add full company description

      for company presentation to help clients choose

      It is simple and accessible to tell about the strengths of the company and products.
      The description must be made unique , since companies with the same description for clients also do not differ from each other. To attract attention, you need to stand out and interest.

      Additional questions to describe:

      • ● What are the benefits of working with a company? What problems do customers solve with the company's products or services?
      • ● What areas of activity?
      • ● What are the main and related (additional) products and services offered?
      • ● What are the features and differences of the products?
      • ● What are the conditions of service, warranty and delivery?
      • ● What are the conditions for cooperation with dealers, partners, construction companies?
      • ● What successes, achievements?
      • ● What projects have been implemented?

      Step 5. Share achievements

      to build additional trust

      • Where: On the company page / Achievements tab / Share achievement link

      If the company has a history and is registered with OKNA.ua for over a year, she receives a corresponding award from "1 year on OKNA.ua" or more. Share this difference on your website, Facebook and other social networks to build additional trust.

      In the Achievements tab, next to each achievement there are links to share.

      Step 6. Add additional description ... For companies with advertising packages

      for the most complete description of the activity

      Add additional description of the company's activities and illustrate the information can companies with advertising packages (more about advertising opportunities https://okna.ua/ services3 ).

      Texts with photos help visitors to decide on cooperation. In the additional description, you can dwell in more detail on the advantages of the company or product.

      Help questions:

      • ● For which customers do you offer products (for example , economy or elite class facilities)?
      • ● How convenient, comfortable and safe to use the products?
      • ● What brands are represented?
      • ● What are the terms and conditions of manufacture / delivery?
      • ● How is the work with clients established: what stages?
      • ● How long has the company been on the market?
      • ● In which regions of the country is it represented
      • ● Factual successes?
      • ● What certifications have you received?

      Step 7 . Add products

      to increase sales

      Adding each product brings new visitors. Use as many products as possible to ensure a steady stream of visits.
      To ensure that visitors turn into customers , provide accurate pricing and product photos.
      Ecommerce User Survey found that today's buyers expect accuracy in price, inventory, order status, arrival date, and user feedback ("The New Ecommerce User Experience: Changes in Users' Expectations" by Nielsen Norman Group).

      You can not publish all products at once, but create a stream and add information regularly. For companies with advertising packages (more products are available), we recommend adding 5-10 products per day. For companies with a limited quantity, it will be more efficient to publish products that are ordered more often.

      ! We recommend to once a month update the added items , check the availability and the current price. The date of the update is published on the product page for visitors. This additionally informs that the product is relevant.

      Recommendations for product descriptions

      The description should contain enough information to make a decision. You can help the buyer understand what and when to choose.

      • ● The product must be with the exact name, image, price and description.
      • ● The description must be unique to stand out. This can be done by explaining how the products differ and when to choose which one is best.
      • ● First describe in plain language (try to avoid industry terms), then add specifications to confirm.
      • ● In the description, focus on what the product is, why and where to use it.
      • ● Better describe the benefits for customers.
      • ● Products should be as specific as possible so that the customer can purchase it immediately.
      • ● For end customers it is better to use photographs "in the interior" / in everyday life.

      Attention! It is enough to use a key phrase once in the description.
      Too frequent use of key phrases or too many key phrases in the text leads to the fact that search engines perceive such a description as search spam and, as a result, do not show it in search results, and in the worst case can ban the page.
      Use of keywords should be balanced and appropriate so that the text is easy to read.

      Step 8. Add a window calculator for companies in the Windows catalog

      to enlarge sales

      Firms that are listed in the Windows catalog can add a window calculator. This is one of the popular services of the OKNA.ua platform. It allows customers to enter the dimensions of their windows and get the price, as well as the characteristics of the windows and doors.

      ! We recommend to follow and publish only current prices in the window calculator . When the customer is informed in response to the settlement that the price is not valid, there is a sense of deception. And instead of positive interaction, the buyer gets a negative experience and may refuse to cooperate with the company.
      If a price discrepancy is detected, the company's window calculator may be blocked.

      Step 9. Add news, promotions

      to attract the attention of interested visitors

      Regular publication of information about new arrivals of products, events completed projects attracts a constant stream of new visitors. And placement of shares helps to find new buyers and make sales.

      How news differs from notes or announcements is described in the article " Signs and requirements for news messages ".

      Recommendations on how to get more customers. Additional features

      When the basic features are already in use, you can focus on others:

      • ● Invite customers to subscribe to updates
      • ● Add an object gallery
      • ● Add salon location on the map
      • ● Add branches
      • ● Place an ad

      Step 10 . Invite customers to subscribe to updates

      to increase the number of repeat sales

      Social service helps to interact with customers, dealers, suppliers and employees. Readers will quickly learn about news and new arrivals of the company. This helps to increase repeat sales among existing customers. Employees and dealers will be quick to hear about new initiatives and work with customers as a single mechanism. Partners will see your active position in the market.

      Step 11. Add a photo gallery of objects

      to form the company's image

      Regular placement of completed projects demonstrates to clients what the company can do and how. This helps to make the final purchase decision in favor of the company. Especially when customers saw what they need or want.

      Step 12. Add the geographic location of the store on the map

      to find the sales offices closest to the client

      The added map is published on the main page of the company and visually tells visitors where the office or salon is located. sale.
      Information is also published on a general map and allows the client to enter his address and examine the company, which are located nearby.

      Step 13. Add branches for companies with advertising packages

      to increase the regional presence

      Expands the company's geographical presence and informs about branches and points of sale in the region, indicating contacts, descriptions and indicating the opening hours of the representative office.

      Companies with advertising packages can add branches (more about advertising opportunities https://okna.ua/services3 ).

      Step 14. Publish ads

      for sales and increasing the flow of interested visitors

      We recommend that you publish your ads regularly at least once every two weeks. If the information is relevant, it is better to raise the ad, rather than publish it again. This does not require a moderator check and the publication will immediately update on the bulletin board. Also, the search engine Google will not perceive it as a duplicate and will not lower it in the search results. Vacancies and tenders are used especially well.

      If a company does nothing for a month, its activity indicators can plummet.
      The activity indicator is strongly influenced by advertising packages. You can familiarize yourself with the advertising opportunities of OKNA.ua by the link - https://okna.ua/services3

      Successful sales with OKNA.ua!

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